Marketing Manager – Commercial Markets

Are you interested in helping Manitobans get connected to the province’s leading Internet Service Provider? You can help people become more connected than ever with Valley Fiber Ltd. Valley Fiber Ltd is a full-service company offering dedicated fiber optic internet, TV, and digital phone for people across the province. We’re growing fast, and we’re looking for talented people join us! We are seeking out a full-time Marketing Manager- Commercial Markets to join our team at Valley Fiber.

Reports To
The Marketing Manager-Commercial Markets will report to the Vice President of Sales & Marketing.

Job Overview
The Marketing Manager- Commercial Markets will be responsible for positioning and communicating Valley Fiber’s Commercial products’ value in the market. This role involves collaborating with different departments to create and manage marketing assets, develop go-to-market campaigns, and implement demand generation tactics. The primary objective is to effectively communicate the value of Valley Fiber’s Commercial product line to the target market and drive demand to sales channels.

What We Offer:
– Comprehensive benefits package
– Staff discounts on internet service and at select local businesses
– Opportunities for professional development, increased responsibility, and
– Opportunities to work on big projects that have a lasting impact on the daily
life of Manitobans

What You’ll Do:
– Develop and execute sales and marketing strategies to address opportunities
in Valley Fiber’s Commercial (Wholesale B2B & B2G) segments
– Manage all marketing and communications platforms and campaigns for the
Commercial Markets team
– Segmentation of commercial market
– Management of CRM with the objective of alignment of sales channels to
segments (or customers)
– Creation of sales rules
– Oversee content creation, including graphic design, written and digital
communications, photography, videography, and marketing collateral
– Contribute to the management of the organization’s digital channels (websites,
social media, SMS marketing) and associated assets for Commercial Markets
– Assist in pricing and product development processes and conduct competitive
research to understand competitors’ strengths and weaknesses

What You Bring:
– An undergraduate degree in Marketing with experience in creating technical
marketing communications material
– 3-5 years of experience in marketing, communications, or business, preferably
in the tech industry or working for an ISP. Minimum 3-5 years of B2B experience
in Commercial Markets or a related industry with technical sales and/or
marketing experience is an asset
– Excellent written and oral communication skills, with the ability to work
collaboratively across departments. Strong organization, task and project
management skills, and creativity are essential
– Working knowledge of Adobe Creative Cloud, specifically InDesign, Photoshop,
Lightroom, Premiere Pro, and Audition, is an asset
– Ability to manage competing priorities and deadlines, work independently and
in a team setting, set and achieve goals, and effectively communicate complex
– A valid Manitoba license is required for travel between Valley Fiber’s offices

Working Conditions:
– Ability to work on internal systems for long periods of time

Working out of our Winnipeg offices with periodic working sessions in Winkler, this role offers a unique opportunity to join a dynamic, customer-focused organization. Founded in Winkler, Manitoba Valley Fiber has rapidly expanded our footprint, serving residents and commercial accounts across rural Manitoba. The organization is backed by DIF Capital Partners, a global infrastructure firm deeply rooted in Europe, the US and Canada.

As a key part of our creative and dynamic team, you will have the opportunity to shape the direction of the department and contribute to the success of Valley Fiber.

We thank all applicants who apply, however only those selected for further consideration will be contacted. Please submit your resume to hr@valleyfiber.ca.

Valley Fiber does not discriminate against individuals who have a disability or based on their culture, nationality, ethnicity, gender, or religion. Valley Fiber strongly encourages individuals from minority-groups to apply and is willing to reasonably accommodate where possible.